THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study was designed to examine the influence of online marketing on real estate business. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. To determine the population of the study, the researcher randomly selected 200 online marketers. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. While the hypothesis were tested using Chi-square statistical too. SPSS v23.
The result of the findings reveals that; online marketing has essential influence on real estate business as it directs the potential customers to online platform; it expands the business name, products and image; Covers large audience promote the business/products across the globe and establishes proper and adequate flow of B-B and B-C communication; It was also unveiled that online marketing has effectively influence real estate businesses in several aspects as expressed by the respondents and online marketing influences real estate business.
Based on the findings, it is of the researcher’s opinion that the Nigerian government should formulate policy and combat cybercrime, this will in-turn enable marketing professionals to explore the full potential of the internet in expanding the frontiers of real estate business in the country
Related Project Materials
NIGERIAN WORKERS ATTITUDE TO WORK AND ITS EFFECT ON PRODUCTIVITY
ABSTRACT
This study was carried out to examine Nigerian workers attitude to work and its effect on productivity in ...
TRENDS IN RENTAL VALUE OF RESIDENTIAL PROPERTY IN AN EMERGING STATE CAPITAL. (A CASE STUDY OF OSOGBO, OSUN STATE)
ABSTRACT
This study examined the fluctuation and prospects of values appreciation on properties, which is due to populat...
INVESTIGATING THE PERFORMANCE OF DIFFERENTTIAL PROTECTION SCHEME OF POWER TRANSFORMER
Background of the Study
The basic scheme of differential relaying is explained with reference to the diagram below Fig.1.1:Basic Scheme o...
IMPACT OF INFLATION ON PROPERTY VALUE IN NIGERIA
ABSTRACT
This research work examines Inflation on property value which is one of the most researched concepts, yet there is always a nois...
MARKETING OF MOTOR INSURANCE POLICIES IN NIGERIA; PROBLEMS AND PROSPECTS
ABSTRACT
This research work focused on the Marketing of Motor Insurance in Nigeria; the problems facing...
KNOWLEDGE SHARING AMONG PUBLIC HEALTH PRACTITIONERS ON ZOONOTIC DISEASES
ABSTRACT
This study explores knowledge sharing among public health professionals in managing zoonotic diseases in Plateau State. To achie...
SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS
Background to the Study
With the shrinking of the world into a global village through the increasing sophistication of c...
BUDGETING AND BUDGETARY CONTROL AS TOOLS FOR ACCOUNTABILITY IN GOVERNMENT PARASTATALS
ABSTRACT
This research work was focused on investigation on the use of budgeting and budgetary control as tools for accountability in gov...
ART WORK DISPLAY IN THE ACADEMIC LIBRARY TO PROMOTE SPIRITUALITY OR TO SUPPORT LIBERAL ARTS AND THE HUMANITIES AMONG STUDENTS/FACULTY
ABSTRACT
This study was carried out to establish if Artwork display in the library promotes spiritualit...
IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT
The study examined the impact of strategic planning on organizational performance. The effecti...
